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Now it’s time to go and do what leaders do… change the world.
#GLS24

Register now for #GLS25 on August 7-8, 2025 — www.globalleadership.org/summit

A few months ago, I was chatting with a coworker who brought up the new album “Cowboy Carter.” Being from Texas, I played it off as if I was familiar with the country album, saying I really appreciated him. We had a good laugh afterward at the fact that Cowboy Carter is not a “him” — in fact it’s none other than Beyoncé.

In this communication mishap, we both made mistakes — my coworker in assuming I kept up with Beyoncé’s latest albums, and me in assuming I could pretend I had any clue what she was talking about!

But this experience reminded me of a key communication principle: Know your audience.

By Amber Van Schooneveld  You probably don’t know their names. You won’t see them on stage. But these… Read more »
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