October 2026

When a team feels frustrated, disconnected or unsure where to focus, the problem may not be effort or talent—it may be clarity. In this episode, Whitney Putnam talks with Global Leadership Network President and CEO David Ashcraft about a leader’s responsibility to create direction people can understand, remember and act on.

David explains why leaders often need to repeat the vision more than they think, why collaboration and candor can sharpen direction, and how unclear communication from senior leaders can unintentionally send teams running in the wrong direction. He also shares a simple practice his teams use to distinguish between processing an idea and actually making a decision.

Whether you are setting organizational strategy or leading a team through a new initiative, this conversation offers practical ways to reduce unnecessary confusion and make the direction simple enough for people to follow.